Discovering Affordable Local Makeup Brands: A Review of I’mma Beauty and Vice Co.

Table of Contents

  1. Key Highlights:
  2. Introduction
  3. Exploring I’mma Beauty: No-Frills Makeup for Everyday Use
  4. Vice Co.: Dependable Everyday Makeup
  5. Makeup for the Modern Filipina

Key Highlights:

  • I’mma Beauty offers playful and accessible makeup options, including lip tints and blushes, all priced at P199.
  • Vice Co. focuses on versatile lip products designed for everyday wear, with prices at P345.
  • Both brands cater to the emerging market of Filipina consumers seeking long-lasting, affordable cosmetics suitable for busy lifestyles.

Introduction

Navigating the corporate world is no small feat, especially for those balancing a demanding job and a desire to look polished throughout the day. For many, the daily commute can be daunting, but even more challenging is meeting the unspoken demand to look presentable at all times. In the quest for long-lasting makeup that can transition smoothly from day to night, accessible local brands are becoming more significant players in the beauty market.

Affordable makeup that performs well under the rigors of a busy lifestyle is essential for many Filipinas. Two names that have recently emerged on this front are I’mma Beauty and Vice Co. With their unique approaches—one leaning towards bright, playful colors and the other emphasizing everyday practicality—they each cater to different but overlapping audiences.

By examining these brands, this article unfolds the experiences of using their products, highlighting where they shine and where they might fall short.

Exploring I’mma Beauty: No-Frills Makeup for Everyday Use

One of the newest entrants in the bustling beauty landscape is I’mma Beauty, conceptualized by iFace, the company known for distributing several popular brands in the Philippines, including BYS Cosmetics. Launched in May, I’mma Beauty positions itself as a go-to for no-frills, accessible makeup that resonates with a younger demographic eager to experiment without splurging.

Product Lineup: Affordable Options

I’mma Beauty's lineup boasts a modest yet vibrant collection of products, including blushes, lip tints in cream and water formulas, eyebrow pencils, and matte lip bullets—each priced at a wallet-friendly P199. The available shades span a spectrum from bright pops of color to muted neutrals, enabling an array of looks suitable for both daily wear and spontaneous outings.

Among the standout products are the Hydro Hue Water Lip Tint and Cream Plush Lip Tint. The former offers a deeper berry shade that glides on smoothly but experiences rapid fading, often requiring reapplication—the same issue observed with the coral shade of the latter. While the lip tints may not cater to everyone’s preference, they provide an option for those looking to explore color variety without heavy investment.

Blushes that Double as Eyeshadows

What truly sets I’mma Beauty apart is its innovative approach to blushes. The Flush Blush Powder functions beautifully as an eyeshadow, expanding its usability beyond traditional norms. Users have expressed delight in the versatility offered by products like the Cheek Beam Blush Topper, which can enhance the blush's dimension or serve as a standalone highlight.

While not every product may fit each individual's personal aesthetic, the brand successfully creates an inviting atmosphere for experimentation at an unprecedented price point, encouraging consumers to step out of their conventional comfort zone.

Vice Co.: Dependable Everyday Makeup

Contrasting with I’mma Beauty’s playful energy, Vice Co. offers a more understated approach, catering to those who prefer subtlety in their makeup choices. Known for its innovative lip products, the recent release of the Perfect Kizz Velvet Lip Shaper and Lip Bullets has caught the attention of many makeup enthusiasts.

Quality Formulation and Wearability

The Velvet Blur Diffused Lip Shaper and the Velvet Soft Diffused Lip Bullet present a range of shades—enough to satisfy varying preferences from soft neutrals to more vibrant hues. At P345 each, these products strike a balance between being affordable and elevating one’s makeup routine.

The texture is one of the significant highlights; it glides on easily, resulting in a comfortable matte finish. Many users appreciate that while the wear time is moderate, the formula performs admirably, even through meals. Pairs like the Soft Kiss Lip Shaper and the So Plush Lip Bullet not only offer delightful color combinations but also adaptability for various looks, from day meetings to casual outings.

Addressing Similarities in Shades

One aspect shy of perfection may be the close resemblance between certain shades. For instance, Sweet Kiss and Soft Kiss show similarity, albeit with slight tonal differences. Nonetheless, this isn't a deciding factor against purchase—a multitude of shades makes for customizable combinations tailored to personal styles.

Makeup for the Modern Filipina

The exploration of I’mma Beauty and Vice Co. reveals that everyday makeup is about achieving a balance—a blend of longevity, versatility, and ease of use. While I’mma Beauty entices with lively experimentation, Vice Co. reassures with tried-and-tested formulas meant for daily life.

Ultimately, the decision between brands rests on individual preferences: whether one seeks to branch out with bright colors or prefers a solid, dependable palette. Both options contribute to making quality makeup accessible to the average Filipina, ensuring that looking good doesn’t mean sacrificing convenience or breaking the bank.

Shopping Experience and Availability

Both brands have made their products available through various online and offline platforms across the Philippines. This strategy significantly enhances their reach, allowing customers to purchase items easily, whether shopping in person or from the comfort of their homes.

FAQ

What is the price range for products from I’mma Beauty and Vice Co.?
Both brands position their products in the affordable market, with I’mma Beauty items priced at P199 and Vice Co. products at P345.

Where can I buy these products?
I’mma Beauty and Vice Co. products are available through several online retailers as well as local beauty stores across the Philippines.

How do the products perform in terms of longevity?
Both brands emphasize long-wearing makeup, though customer experiences may vary. I’mma Beauty tends to fade more quickly, while Vice Co. products generally hold up well throughout the day.

Are these brands suitable for beginners?
Yes, both brands offer user-friendly products that allow explorers and beginners alike to try out different looks without the intimidation of higher-end complexities.

Can I mix and match products from both brands?
Certainly! Many users appreciate blending products from both lines to achieve a customized look, catering to their individual styles and preferences.

In this vibrant market of local cosmetics, I’mma Beauty and Vice Co. shine as prominently accessible options for Filipinas navigating their unique beauty journeys. Whether seeking color or consistency, they embody the spirit of today's beauty landscape—diverse, bold, and ever-evolving.

Back to blog